Wikipedia: Home Staging

From Wikipedia, the free encyclopedia

HOME STAGING (British English: House doctoring) is the act of preparing a private residence PRIOR to going up for sale in the real estate marketplace. The goal of staging is to sell the home quickly and for the most money possible by attracting the highest amount of potential buyers. Staging focuses on improving a property to make it appeal to the largest number of buyers by transforming it into a welcoming, appealing, and attractive product for sale. Staging often raises the value of a property by way of reducing the home’s flaws, depersonalizing, decluttering, cleaning, improving condition items, and landscaping. For vacant homes, rental furniture is used to create a living space the buyer could “see” themselves in. Properly executed staging leads the eye to attractive features while minimizing flaws.